A Business Logo is...

A business logo is an important marketing tool used to promote existing products and services as well as to attract potential customers. A well-designed logo is crucial in creating awareness and establishing a brand identity. A logo should be memorable and easily recognizable- it should have a special purpose and meaning and be consistent across all media. As a design, it should be easily replicated and readily understandable by people of all ages, intelligence, education, and economic status.